A little bit about us…
29 December, 2009 -
Platonix Joint Ventures works on software R&D for equity with start-ups, creating a win-win for both sides as the start-up has a partner whose success goals are aligned with their own. Ours is an ongoing relationship – which means that both sides have more at risk if it goes sour and as such both sides work harder to be certain the whole succeeds.
The win for start-ups is the quality of the work and the alignment of incentives. The partners at Platonix have worked together as a team since their Israeli army days in the 8200 unit and have over a decade of high level software process and coding behind them individually. Their incentives are aligned with the company because the software start-up equity only pays when the startup company earns profits or has an exit.
The investors on the VC side also win. They have less risk because of the experience offered by the brilliant, fun and easy to work with (yes, we’re modest) team at Platonix. Instead of having an entrepreneur learning it all the hard way, Platonix’s serial entrepreneur experience is an advantage when working with the software firm to implement processes and policies that lead companies to success in a quicker time period. Furthermore, it allows investors to put in a smaller first investment (as opposed to a traditional VC) and learn more about the company before deciding to invest a significantly larger amount. We help investors hedge their risk.
One of the most common issues in Israeli start-ups is running out of money before the sales and marketing stage. As such, when the time comes to actually market the product for sale, they don’t have the money to hire someone or the expertise to do it successfully themselves. This is one of the many ways that working with Platonix can help. We allow start-ups to save their precious cash resources for when they actually have a product to sell, thus increasing their chances of survival and success.
All around, it’s a winning combination. If you’re interested in learning even more about Platonix please check out our website.
Meadow Says:
May 16th, 2011 at 05:12
Thanks for sihanrg. What a pleasure to read!